Workflow Resources
11/14/2025 REC
White Gloves
Coastal Community College: Emily P, Ashley W
Colsa *creative is in Teams*: Jayden F, Sarah S
Faulkner *creative is in Teams*: Heather H, Emily P
Piggly Wiggly Clay Warrior/Mobile:
(Digital) Jayden F, Connor S, Ed K, Lynn M
(Print) Doreen W, Vanessa T
Rouses Markets: Kathy T, Vanessa T, Heather H, Lynn M
William Carey Univ: Sarah S, Natalie N
Brunswick Auto Mart: Dennis R, Rozena D, Natalie N
City Mission: Kathy T, Emily Pinter
Dallas College: Natalie N, Emily Pinter
Great Day Tours: Doreen W, Kathy T
Lake Erie College: Holly P
Legacy Village Partners: Natalie N, Mikayla D
Marlou Shoes: Rozena D, Emily P
Medina: Emily P, Holly P, Ed K
Miles Market: Doreen W
Wayside Furniture: Jayden F, Dennis R
West Park Animal Hospital: Emily P, Stephanie C
Classified Gang Parent: Kathy T, Vanessa T
Metzger Wickersham: Natalie N, Jayden F
Milton Hershey *creative is in Teams*: Jeff M, Holly P, Stephanie C.
Renewal by Andersen: Hilary E, Phil K
The Ark: Jeff M, Amy K, Matt E
David Carrier: Doreen W, Jayden F
Discover Clermont: Ed K, Stephanie C
George Mason University: Phil K, Kathy T
Glen Oaks CC: Brett W, Emerson B
Greenridge Service Group: Brett W, Emerson B
House Classified Puzzle Pages: Doreen W., Vanessa T.
Ken’s Fruit Market: Brett W, Heather H
Kingma’s Market: Kathy T, Vanessa T
Mackinac Island CVB: Hilary E, Heather H, Matt E
McLaren Flint: Jayden F, Natalie N
MMCDA: Jeff M, Dennis R
Munising Visitors Bureau: Phil K, Holly P
Renaissance: Hilary E
University of Detroit Mercy: Kathy T, Emily P
Wedel’s: Doreen W
Caucus Education Corp: Holly P, Emily Pinter
Sahara Pools: Natalie N, TBD
Shoprite: Kathy T
Stress Factory: Jayden F, Lynn M, (video only – Ashley W)
BiMart: RUSH Ad!
Floors with Flair: Dennis R
McMenamins Mega Hotel: Jeff M, Hilary E
Portland Metro Assoc of Realtors: Brett W, Emerson B
Shutterbug: Emily Pinter
University of Northern Colorado: Ed K, Ashley W
Angiuli Law: Ashley W, Jeff M
Key Food: Brett W, Vanessa T
Little Italy Gourmet: Doreen W
Met Foods:
- E-Circular: Ed K, Ashley W, Sarah S
- Digital misc ads: Heather H, Kathy T, Sarah S, Ashley W
Novellis: Kathy T, Ed K
Olive Tree: Kathy T, Emily Pinter
Soriano’s: Doreen W, Vanessa T
St. George Theatre: Jeff M, Hilary E (dynamic)
Aviation team: Heather H, Vanessa T, Jayden F, Stephanie C
Burdick: Emily P, Natalie N
Nichols Grocery Digital: Heather H, Mikayla D
Pascales: Ashley W, Emerson B
Romanos: Natalie N, Doreen W
Other Ad Groups
Ashley W
Brett W
Emerson B
Emily P
Natalie N
Amy K
Holly P
Jeff M
Matt E
Holly P
Jeff M
Matt E
Lynn M
Mikayla D.
Sarah S
AO/MMG (Midwest): Dennis R, Holly P, Hilary E… alert/copy Rachel, Matt, Jason for all requests
OMG: Jeff M, Dennis R
PAMG: Matt E, Jeff M, Phil K
SIA: Phil K, Jeff M
Amy K
Brett W
Heather H
Kathy T
Phil K
Brett W
Doreen W
Heather H
Kathy T
Phil K
Brett W
Doreen W
Emerson B
Heather H
Kathy T
Vanessa T
Brett W
Doreen W
Vanessa T
Brett W
Emerson B
Dennis R
Hilary E
Holly P
Jeff M
Matt E
Phil K
Brett W
Dennis R
Doreen W
Emily Pinter
Heather H
Kathy T
Matt E
Vanessa T
Consumer Revenue (Digital): Rozena D (lead), Natalie N, Emily Pinter
Consumer Revenue (Print): Rozena D (lead), Heather H, Kathy T, Jayden F.
Jersey Journal: Hilary E, Phil K
Midwest Marketing Emails: Emily Pinter, Rozena D, Matt E
MV Digital: Dennis R, Hilary E, Jeff M, Phil K
ZeroSum Sliders: Dennis R, Natalie N
Brett W
Heather H
Kathy T
Phil K
Brett W
Doreen W
Ed K
Heather H
Kathy T
Matt E
Vanessa T
Proofing
Camera Ready (CR)
CR ads that go to complete, follow these steps:
- Spec check: If no changes, send to complete.
- If changes are needed, proof with notes on what was changed.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
QA: Grocery ads
Print: If no one is listed, proof to rep only.
Print CR: If no one is listed, proof to rep only.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Proof internal for all proofing cycles.
Print: Proof to rep unless instructed otherwise.
Print PU: If location is pickup, send to complete. If location is pickup with changes, proof to rep unless instructed otherwise.
Print CR: Send to complete. (see CR workflow above)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete. (see CR workflow above)
If creative and/or tags need to be zipped and sent manually, send an email to the rep and CC bizsupport@pennlive.com once the ad is approved.
Print: Proof to rep unless instructed otherwise.
Print CR: Proof to rep.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Proof to rep.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Print: If no one is listed, proof to rep only.
Print CR: If no one is listed, proof to rep only.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to rep and assistant(s) unless instructed otherwise.
Print CR: Send to complete (see CR workflow above)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to default viewers in proofing window.
Proof internal (automatically set)
Print CR: Proof to default viewers in proofing window.
Proof internal (automatically set)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to rep and assistant(s) unless instructed otherwise.
Print CR: Proof to rep and assistant(s) unless instructed otherwise.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to default viewers in proofing window.
Print CR: Proof to default viewers in proofing window.
Print PU: If location is pickup, send to complete. If location is pickup with changes, proof to default viewers in proofing window.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Special Skills
Amy K
Jeff M
Lynn M
Amy K
Dennis R
Jeff M
Natalie N
Dennis R
Emily Pinter
Holly P
Natalie
Amy K
Dennis R
Emily P
Hilary E
Holly P
Jayden F
Jeff M
Lynn M
Stephanie C
Amy K
Dennis R
Hilary E
Holly P
Jeff M
Lynn M
Emerson B
Emily Pinter
Rozena D
Ashley W
Brett W
Dennis R
Ed K
Hilary E
Jeff M
Mikayla D
Natalie N
Phil
Ad Review Workflow
| Ad Type | Turnaround Time |
|---|---|
| Spec Ad | 3 business days |
| Targeted Email | 72 hours |
| Targeted Email + Display Ads (Email & Rectangle on first proof) | 72 hours |
| Real Deals Plus | 72 hours |
| Real Deal Email | 36 hours |
| Real Deal Email + Display Ads (Email & Rectangle on first proof) | 3 days |
| Video: edits on provide video 15-30 seconds | 3 business days |
| Video: creation 15-30 seconds or resizing/reformatting 15-30 seconds | 5 business days |
| Landing Pages: Advance and Editable | 5 business days |
| Digital | 36 hours |
| 24 hours |