Workflow Resources
10/12/2026 REC
White Gloves
Fort Lewis: Matt E, Natalie N
George Mason University: Phil K, Kathy T
Miami Regional: Matt E, Holly P
National Polytechnic College: Holly P, Phil K
NYADI: Dennis R, Phil K
St. Mary’s: Dennis R, Holly P
St. John’s: Dennis R, Phil K
University of Detroit Mercy: Kathy T, Emily P
University Pittsburgh – Bradford: Hilary E
Aviation team: Heather H, Stephanie C (Video – Brett W, Ashley W)
Discover Clermont: Ed K, Stephanie C
Mackinac Island CVB: Hilary E, Heather H, Matt E
Munising Visitors Bureau: Phil K, Holly P
McLaren Flint: Jayden F, Natalie N
Renaissance: Hilary E
Wayside Furniture: Jayden F, Dennis R
West Park Animal Hospital: Emily P, Stephanie C
Caucus Education Corp: Holly P, Emily Pinter
McMenamins Mega Hotel: Jeff M, Hilary E
Piggly Wiggly: (Digital) Jayden F, Connor S, Ed K, Lynn M
Renewal by Andersen: Hilary E, Phil K
Rick’s Custom Fencing: Heather H, Jeff M
Rouses Markets: Vanessa T, Kathy T, Lynn M, Heather H
St. George Theatre: Jeff M, Hilary E (dynamic)
The Ark: Heather H, Kathy T (back-up Jeff, Matt)
Piggly Wiggly: Doreen W, Vanessa T
BH Foods: Doreen W., Vanessa T
Brunswick Auto Mart: Dennis R, Rozena D, Natalie N
Marlou Shoes: Rozena D, Emily P
West Park Animal Hospital: Emily P, Stephanie C
Classified Gang Parent: Kathy T, Vanessa T
Renewal by Andersen: Hilary E, Phil K
David Carrier: Doreen W, Jayden F
Discover Clermont: Ed K, Stephanie C
House Classified Puzzle Pages: Doreen W., Vanessa T.
Kingma’s Market: Kathy T, Vanessa T
Mackinac Island CVB: Hilary E, Heather H, Matt E
McLaren Flint: Jayden F, Natalie N
BiMart: RUSH Ad!
Portland Metro Assoc of Realtors: Brett W, Emerson B
Burdick: Emily P, Natalie N
Romanos: Natalie N, Doreen W
Other Ad Groups
Ashley W
Brett W
Emerson B
Emily P
Natalie N
AO/MMG (Midwest): Dennis R, Holly P, Hilary E… alert/copy Rachel, Matt, Jason for all requests
OMG: Jeff M, Dennis R
PAMG: Matt E, Jeff M, Phil K
SIA: Phil K, Jeff M
Amy K
Brett W
Heather H
Kathy T
Phil K
Brett W
Doreen W
Emerson B
Heather H
Kathy T
Vanessa T
Brett W
Doreen W
Vanessa T
Amy K
Dennis R
Hilary E
Holly P
Jeff M
Lynn M
Matt E
Phil K
Brett W
Dennis R
Doreen W
Emily Pinter
Heather H
Kathy T
Matt E
Vanessa T
Consumer Revenue (Digital): Rozena D (lead), Natalie N, Emily Pinter
Consumer Revenue (Print): Rozena D (lead), Heather H, Kathy T, Jayden F.
ZeroSum Sliders: Dennis R, Natalie N
Brett W
Heather H
Kathy T
Phil K
Brett W
Doreen W
Ed K
Heather H
Kathy T
Matt E
Vanessa T
Special Skills
Amy K
Jeff M
Lynn M
Amy K
Dennis R
Jeff M
Natalie N
Lynn M
Dennis R
Emily Pinter
Holly P
Natalie
Amy K
Dennis R
Emily P
Hilary E
Holly P
Jayden F
Jeff M
Lynn M
Stephanie C
Emerson B
Emily Pinter
Rozena D
Ashley W
Brett W
Dennis R
Ed K
Hilary E
Jeff M
Mikayla D
Natalie N
Phil K
Sarah S
Amy K
Lynn M
Amy K.
Dennis R.
Hilary E.
Jeff M.
Lynn M.
Melissa C.
Natalie N.
Proofing
Camera Ready (CR)
CR ads that go to complete, follow these steps:
- Spec check: If no changes, send to complete.
- If changes are needed, proof with notes on what was changed.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Print: Proof to rep unless instructed otherwise.
Print CR: Proof to rep.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Proof to rep.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
QA: Grocery ads
Print: If no one is listed, proof to rep only.
Print CR: If no one is listed, proof to rep only.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Proof internal for all proofing cycles.
Print: Proof to rep unless instructed otherwise.
Print PU: If location is pickup, send to complete. If location is pickup with changes, proof to rep unless instructed otherwise.
Print CR: Send to complete. (see CR workflow above)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete. (see CR workflow above)
If creative and/or tags need to be zipped and sent manually, send an email to the rep and CC bizsupport@pennlive.com once the ad is approved.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Print: If no one is listed, proof to rep only.
Print CR: If no one is listed, proof to rep only.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to rep and assistant(s) unless instructed otherwise.
Print CR: Send to complete (see CR workflow above)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to default viewers in proofing window.
Proof internal (automatically set)
Print CR: Proof to default viewers in proofing window.
Proof internal (automatically set)
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to rep and assistant(s) unless instructed otherwise.
Print CR: Proof to rep and assistant(s) unless instructed otherwise.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Print: Proof to default viewers in proofing window.
Print CR: Proof to default viewers in proofing window.
Print PU: If location is pickup, send to complete. If location is pickup with changes, proof to default viewers in proofing window.
Digital: Proof to rep, requestor, and any additional proof viewers listed on UCF.
Digital CR: Send to complete (see CR workflow above)
Ad Review Workflow
| Request Type | Max First Proof Time | Max Correction Time |
|---|---|---|
| Print Ad | 1 business day | 1 business day |
| Digital Ad | 2-3 business days | 1 business day |
| Creative Strategy & Concept Development | 3-5 business days | 1 business day |
| Targeted Email & Real Deals | 3 business days | 1 business day |
| Video Edits, Resizing, Reformatting | 3 business days | 2 business days |
| Video Creation | 5 business days | 2 business days |
| RRM/HTML5 with Custom Integrations (RSS Feeds, Weather-Triggered Campaigns, etc.) | 3-5 business days | 2 business days |
| Landing Pages | New Landing Pages done by VSplash | 1 business day (Corrections only on Landing Pages not moved to VSplash) |